Premium Brand Reach CBL is a full-service provider of premium and promotional products with a global footprint, serving sponsors of major sports leagues and Fortune 500 companies. This suggests opportunities to upsell enhanced branding campaigns and cross-sell through distributors to high-profile clients seeking scalable branded merchandise.

Experience Advantage With over 250 years of combined experience and an established customer base, CBL can leverage its credibility to win larger, multi-year contracts and expand into new sponsorships, leveraging relationships to outpace smaller competitors.

Supply Chain Strength A robust worldwide supply chain presents a selling point for reliable, on-time delivery for high-stakes sponsorship events. Position opportunities around logistics resilience, faster turnaround times, and risk mitigation for sponsors with tight event calendars.

Tech Enabled Utilizing platforms like Squarespace and related tech stack can be pitched alongside digital merchandising solutions, including customized e-commerce experiences and data-driven merch programs for sponsors seeking streamlined order management and reporting.

Growth Range With revenue in the $10M-$25M range and a lean team, there is room to target mid-market sponsorships and expanded contract values. Focus on scalable, repeatable programs for NFL, MLB, NBA sponsors and Fortune 500 campaigns to drive incremental growth.