Acquisition Opportunity CBR was recently acquired by OneDigital in March 2024, signaling a shift in ownership and potential integration opportunities for cross-sell of HR outsourcing platforms, benefits administration, and payroll services to OneDigital clients.

Midmarket Focus With 11-50 employees and services tailored to small and medium-sized businesses through PEO, ASO, and HR Only platforms, there is a strong sales opening to offer scalable HR solutions to similar midmarket firms seeking cost efficiency and high-touch service.

Revenue Scale Reported revenue of 10 to 25 million positions CBR as a high-potential target for strategic partnerships, upsell of enhanced HR services, and bundled solutions with a larger broker or consulting network.

Technology Stack CBR utilizes modern HR tech and analytics tools including Zywave and Google Tag Manager, presenting opportunities to introduce additional HRIS, benefits tech integrations, and data-driven payroll optimization to improve client outcomes.

Southwest Presence Legend as a regional employer with the vision to be the best place to work in the Southwest suggests a readiness to partner on local workforce programs, client case studies, and recruiting solutions that leverage their geographic footprint.