Expanding Global Presence Creative Technology (CT) has been actively expanding its offices in key regions like the Middle East and New Jersey, indicating a focus on global growth. Sales teams can leverage this expansion to explore new markets and catering services to a wider audience.

Strategic Talent Acquisitions With recent high-level hires for key positions like SVP of Sport and managing directors, CT demonstrates a commitment to bringing in industry experts. Sales representatives can tap into these new hires' networks and expertise to build stronger client relationships and pitch innovative solutions.

Exclusive Product Launches The introduction of new products like the Elation Proteus Radius beam light presents a unique sales opportunity for CT. Sales teams can highlight these cutting-edge offerings to attract clients seeking innovative AV solutions for their events or installations.

Acquisition by Bunzl plc Following the acquisition by Bunzl plc, CT now has the backing of a larger corporate entity. Sales professionals can leverage this acquisition to align CT's offerings with Bunzl's network and explore synergies that could open doors to new clients and markets.

Bespoke Event Staging Services CT's reputation for providing bespoke event staging services utilizing the latest technology positions it as a premium solution provider. Sales representatives can promote CT's comprehensive services and technological expertise to attract clients looking for high-quality AV solutions for their events.