Insights

Strategic Partnerships Leverage Crecera Brands portfolio including Sportsman’s Guide and Salt Strong to cross-sell outdoor gear, fishing tackle, and baseball/softball equipment through bundled offers and co-branded promotions with Whitetails Unlimited as a national sponsor.

Acquisition Growth Note the 2025 Salt Strong acquisition; explore expansion opportunities by identifying complementary outdoor and sportsverticals within Crecera’s ecosystem to accelerate market reach and revenue growth through integrated catalogs and loyalty programs.

Digital Marketing Utilize the existing tech stack (Google Ads, Adobe Analytics, Tableau, HubSpot) to optimize cross-brand retargeting, unified customer journeys, and data-driven campaigns that elevate conversion rates across Sportsman’s Guide and sister sites.

Retail Footprint With office closures and distribution shifts, present cost-effective fulfillment or warehouse optimization services, and offer scalable logistics and last-mile solutions to support the brands’ evolving ecommerce and direct-to-consumer channels.

Sponsorship & Events Capitalize on Whitetails Unlimited sponsorships and SHOT Show presence to secure sponsorship-driven activations, exclusive product launches, and event-based promotions that drive new customer acquisition and loyalty for hunting, fishing, and outdoor sports segments.

Similar companies to Crecera Brands

Crecera Brands Tech Stack

Crecera Brands uses 8 technology products and services including Google Ads, Adobe Analytics, Snowplow, and more. Explore Crecera Brands's tech stack below.

Crecera Brands's Email Address Formats

Crecera Brands uses at least 4 email formats:
Crecera Brands Email FormatsExamplePercentage
First.Last@sportsmansguide.comJohn.Doe@sportsmansguide.com
65%
FLast@sportsmansguide.comJDoe@sportsmansguide.com
30%
FirstLast@sportsmansguide.comJohnDoe@sportsmansguide.com
4%
Last@sportsmansguide.comDoe@sportsmansguide.com
1%

Frequently Asked Questions

What is Crecera Brands's official website and social media links?

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Crecera Brands's official website is sportsmansguide.com and has social profiles on LinkedIn.

How much revenue does Crecera Brands generate?

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As of August 2026, Crecera Brands's annual revenue is estimated to be $25M - $50M.

What is Crecera Brands's NAICS code?

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Crecera Brands's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does Crecera Brands have currently?

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As of August 2026, Crecera Brands has approximately 78 employees across 1 continents, including North America. Key team members include Chief Financial Officer: K. J., Chief Strategy And Analytics Officer: S. H. and Chief Financial Officer: T. G. Explore Crecera Brands's employee directory with LeadIQ.

What industry does Crecera Brands belong to?

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Crecera Brands operates in the Online and Mail Order Retail industry.

What technology does Crecera Brands use?

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Crecera Brands's tech stack includes Google Ads, Adobe Analytics, Snowplow, Tableau, Microsoft 365, Hootsuite, HubSpot and Mautic.

What is Crecera Brands's email format?

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Crecera Brands's email format typically follows the pattern of First.Last@sportsmansguide.com. Find more Crecera Brands email formats with LeadIQ.

When was Crecera Brands founded?

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Crecera Brands was founded in 1977.
Crecera Brands logo

Crecera Brands

Online and Mail Order RetailMinnesota, United States51-200 Employees

Crecera Brands is an online and mail-order retail company headquartered in Bloomington, Minnesota, United States. It serves as the parent company for five brands — Sportsman’s Guide, Salt Strong, The Golfer's World, Play Baseball, and Play Softball — which market hunting, camping, fishing, baseball, softball, and golf equipment and apparel. The group operates in the online and mail-order retail industry and has a workforce of 51 to 200 employees. The company has a multibrand portfolio with websites including sportsmansguide.com, saltstrong.com, tgw.com, playbaseball.com, and playsoftball.com. Recent activity includes acquiring Salt Strong in 2025 and continuing partnerships in outdoor-related initiatives, illustrating its growth and industry engagement.

Section iconCompany Overview

NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
1977
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Crecera Brands's revenue is estimated to be in the range of $25M - $50M

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