Award-winning supplier KP Snacks recently won Supplier of the Year at The Grocer Gold Awards 2026, highlighting strong retail relationships and credibility to leverage in new business pitches and as a proof point when approaching potential retailers and distributors.

Expansion opportunities Recent launches including 1kg tub of Whole Earth 100% Nuts peanut butter and a 6-pack multipack for Skips Salt & Vinegar indicate a strategy to broaden formats and SKUs; sales teams can target retailers with versatile packaging options and cross-category placement opportunities.

Cricket partnership alignment Limited-edition Tyrrells flavour tied to the England and Wales Cricket Board partnership demonstrates co-branding and sport sponsorship leverage; opportunities exist to propose co-marketing, event tie-ins, and regional promotions with sports-themed assortments.

Costly restructuring risk Reports of potential factory shutdowns and office consolidations due to falling vegetable-snack demand signal supply risk and potential capacity constraints; sales strategies should emphasize capacity assurance, alternative production lines, and flexible contract terms to retain or win new customers.

Retail and regional reach As part of Intersnack Group with a presence in over 30 countries, KP Snacks offers a broad distribution network and brand portfolio; sales teams can target retailers seeking established European snack brands with scalable supply capabilities and cross-border logistics.