CRESCO EQUIPMENT RENTALS (Norcal Rental Group) - CAT Rental Store

ConstructionCalifornia, United States51-200 Employees

Cresco Equipment Rentals is a regional construction equipment rental company serving Northern California. Its headquarters are in Livermore, California, and it operates nineteen locations across the region, including locations in the Bay Area. The business traces its origins to 1984 when founder Chet Cushing started operations in Martinez. In 1997, NorCal Rental Group, LLC acquired Cresco Equipment Rentals, preserving the Cresco name and expanding its Bay Area footprint with a corporate office in Livermore.

The company emphasizes personalized customer service, integrity, and teamwork, supported by formal training through Cresco University to help staff serve clients professionally. Its approach centers on delivering equipment solutions and service quality, a framework it describes as Gold Standard Service—the Cresco Way. In 2026, Cresco CAT Rentals expanded its brand activity through a sponsorship tied to American Flat Track, becoming the entitlement sponsor of the Silver Dollar Short Track at Silver Dollar Speedway in Chico, California.

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