Recent Acquisitions Cooper Equipment Rentals Limited has been actively acquiring other rental companies such as Equipment Radar LLC and Action Equipment Rentals Inc. This presents a sales opportunity to cross-sell services and equipment to the existing customer base of these companies, expanding market reach and increasing revenue potential.

Tech Partnership Through partnerships like the one with Brickeye, Cooper Equipment Rentals Limited is leveraging technology for risk mitigation applications. This technology focus opens up sales opportunities for tech-savvy clients who prioritize safety and efficiency in their construction projects.

Industry Collaboration By partnering with organizations like the Canadian Association of Women in Construction, Cooper Equipment Rentals Limited demonstrates a commitment to diversity and inclusion. This can be leveraged in sales pitches to attract clients who value socially responsible businesses and support companies with strong community ties.

Key Personnel Addition The recent appointment of Lisa Grago as chief people officer indicates a focus on employee engagement and development at Cooper Equipment Rentals Limited. Sales representatives can highlight the company's strong HR practices and employee-centric approach to attract clients who prioritize working with organizations that value their workforce.

Competitive Positioning With a network of over 70 branches across Canada and a diverse offering of rental equipment, Cooper Equipment Rentals Limited is well-positioned to compete with industry giants like United Rentals and Herc Rentals. Sales teams can emphasize the company's extensive reach and specialized divisions to differentiate their offerings in the market.