Strong Market Presence Crest Financial has established itself as a key player in the virtual lease-to-own segment, serving hundreds of thousands of customers nationwide through a broad retail partner network, indicating robust market reach and brand recognition.

Rapid Growth Recognition Being recognized as Utah's fastest-growing company in 2015 highlights the company's scaling potential and positive growth trajectory, making it an attractive prospect for partnerships and investment opportunities.

Target Customer Base Crest Financial primarily serves credit-challenged customers seeking immediate access to essential products like furniture and appliances, presenting opportunities for tailored financial solutions and marketing strategies aimed at underserved demographics.

Technology Utilization Utilizing a mix of advanced web tools and analytics platforms such as Google Analytics and Piwik demonstrates Crest Financial's focus on technology-driven insights, which can be leveraged to enhance digital marketing and customer engagement efforts.

Growth Potential Vendors With revenues estimated between 100 million and 250 million dollars and a mid-sized employee base, Crest Financial offers scalable partnership opportunities with vendors and service providers seeking to expand within the financial services and lease-to-own sectors.