Insights

Independent Media Niche Crikey occupies a unique position as an independent, socially conscious news outlet targeting an educated audience interested in critical analysis and accountability journalism. This makes it a valuable partner for brands seeking to engage with politically aware and socially engaged consumers who value integrity and independent perspectives.

Growing Digital Presence With a digital footprint that includes partnerships, crowdfunding campaigns, and active engagement through platforms like GoFundMe and collaborations with academic institutions, Crikey demonstrates a proactive approach to community building and revenue diversification, presenting avenues for digital advertising, sponsorships, and branded content opportunities.

Legal and Advocacy Engagement Crikey's recent legal defense funding initiatives and advocacy campaigns highlight its focus on protecting independent journalism and freedom of expression, which could open opportunities for organizations interested in corporate responsibility, legal services, and advocacy-related partnerships.

Revenue Range & Growth Potential Operating within a revenue bracket of one to ten million dollars and with recent expansion efforts, Crikey offers potential for collaboration through targeted digital marketing, subscription services, and content sponsorships, especially given its engagement with socially and politically aware audiences.

Technology Adoption Utilizing advanced tech stacks including Salesforce Marketing Cloud, PWA, and various web tracking tools, Crikey shows a commitment to digital innovation, making it a promising partner for tech vendors offering marketing automation, analytics solutions, or content management tools to enhance their reach and engagement.

Crikey Tech Stack

Crikey uses 8 technology products and services including Linkedin Insight Tag, Google Ads Conversion Tracking, Glide.js, and more. Explore Crikey's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • Glide.js
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Salesforce Marketing Cloud Account Engagement
    Marketing Automation
  • PWA
    Miscellaneous
  • Vimeo
    Video Players
  • Nginx
    Web Servers

Media & News

Crikey's Email Address Formats

Crikey uses at least 1 format(s):
Crikey Email FormatsExamplePercentage
FLast@crikey.com.auJDoe@crikey.com.au
50%
FLast@crikey.com.auJDoe@crikey.com.au
50%

Frequently Asked Questions

Where is Crikey's headquarters located?

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Crikey's main headquarters is located at 107 Elizabeth Street Level 2 Melbourne, Victoria Australia. The company has employees across 3 continents, including OceaniaEuropeNorth America.

What is Crikey's official website and social media links?

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Crikey's official website is crikey.com.au and has social profiles on LinkedIn.

What is Crikey's SIC code NAICS code?

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Crikey's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing NAICS code is 5191 - Other Information Services.

How many employees does Crikey have currently?

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As of March 2026, Crikey has approximately 40 employees across 3 continents, including OceaniaEuropeNorth America. Key team members include Senior Reporter: G. W.Newsletter Editor: R. J.Freelance Contributor: B. E.. Explore Crikey's employee directory with LeadIQ.

What industry does Crikey belong to?

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Crikey operates in the Internet News industry.

What technology does Crikey use?

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Crikey's tech stack includes Linkedin Insight TagGoogle Ads Conversion TrackingGlide.jsPreactSalesforce Marketing Cloud Account EngagementPWAVimeoNginx.

What is Crikey's email format?

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Crikey's email format typically follows the pattern of FLast@crikey.com.au. Find more Crikey email formats with LeadIQ.

When was Crikey founded?

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Crikey was founded in 2000.

Crikey

Internet NewsVictoria, Australia11-50 Employees

For over 20 years, Crikey set out to explain and dissect the news agenda for an intelligent, sceptical, socially and politically aware audience. 

Crikey holds those in power to account, no matter who’s in power. Crikey’s readership of 2.5 million each year expects more than just to read the news – they want to understand the news from a truly independent perspective. Independent from the mainstream media, and in some instances, independent from their own views.

Section iconCompany Overview

Headquarters
107 Elizabeth Street Level 2 Melbourne, Victoria Australia
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
5191 - Other Information Services
Founded
2000
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Crikey's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Crikey's revenue is estimated to be in the range of $1M$10M

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