Strong Digital Presence Southern Cross Austereo's LiSTNR digital audio app, with over 2.4 million signed-in users and access to more than 800 podcasts, presents opportunities for targeted digital advertising and content sponsorships to reach engaged consumers.

Expanding Network Coverage With ownership of 104 radio stations across the country and national sales representation for 56 regional stations, SCA offers extensive reach in traditional and regional markets, ideal for advertisers seeking broad audience coverage.

Strategic Partnerships Recent collaborations with prominent media players like Audacy and Seven West Media indicate a willingness to expand content distribution and advertising partnerships, providing potential avenues for joint campaigns and co-branded initiatives.

Targeted Market Segment SCA's focus on live sports coverage such as AFL, NRL, and international cricket offers niche advertising opportunities targeting sports fans, which can be leveraged for event sponsorships and sports-related promotions.

Financial Growth Potential With revenues estimated between $100M and $250M and a proven track record of digital and traditional media expansion, SCA presents a promising prospect for scalable advertising and content delivery solutions.