Insights

Market Niche Criterion.B specializes in branding and inbound marketing services within the commercial real estate industry, indicating a deep expertise that can be leveraged to target similar firms seeking tailored marketing solutions for real estate projects.

Growth Potential With a revenue range of 10 to 25 million dollars and recent platform launches like Swifty for multifamily properties, the company is positioned for expansion and may be interested in innovative marketing automation and technology partnerships.

Technology Savvy Utilizing advanced tech tools such as Hotjar, Google Tag Manager, and SharpSpring indicates an openness to digital marketing tools, presenting opportunities to introduce cutting-edge marketing tech solutions that enhance client ROI.

Industry Focus Their emphasis on storytelling and data-driven evaluation through A/B testing reflects a data-centric approach, making them potential clients for analytics platforms, creative content solutions, or performance optimization services.

Competitive Landscape Operating alongside similar firms with varying employee counts and revenues suggests avenues for collaborative partnerships, strategic alliances, or service differentiation to stand out in the competitive marketing agency space.

Criterion.B Tech Stack

Criterion.B uses 8 technology products and services including Hotjar, cdnjs, RSS, and more. Explore Criterion.B's tech stack below.

  • Hotjar
    Analytics
  • cdnjs
    Content Delivery Network
  • RSS
    Content Management System
  • Twemoji
    Font Scripts
  • RequireJS
    Javascript Frameworks
  • SharpSpring
    Marketing Automation
  • SharpSpring Ads
    Retargeting
  • Google Tag Manager
    Tag Management

Criterion.B's Email Address Formats

Criterion.B uses at least 1 format(s):
Criterion.B Email FormatsExamplePercentage
First@criterionb.comJohn@criterionb.com
36%
FLast@criterionb.comJDoe@criterionb.com
21%
Last@criterionb.comDoe@criterionb.com
7%
First@criterionb.comJohn@criterionb.com
36%

Frequently Asked Questions

Where is Criterion.B's headquarters located?

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Criterion.B's main headquarters is located at 400 North Street Paul Street Crtierion.b Suite 1020 Dallas, Texas 75201 United States. The company has employees across 1 continents, including North America.

What is Criterion.B's official website and social media links?

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Criterion.B's official website is criterionb.com and has social profiles on LinkedIn.

What is Criterion.B's SIC code NAICS code?

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Criterion.B's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Criterion.B have currently?

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As of March 2026, Criterion.B has approximately 11 employees across 1 continents, including North America. Key team members include Chief Relationship Officer: A. T.Creative Director: G. R.Content Director: N. M.. Explore Criterion.B's employee directory with LeadIQ.

What industry does Criterion.B belong to?

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Criterion.B operates in the Advertising Services industry.

What technology does Criterion.B use?

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Criterion.B's tech stack includes HotjarcdnjsRSSTwemojiRequireJSSharpSpringSharpSpring AdsGoogle Tag Manager.

What is Criterion.B's email format?

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Criterion.B's email format typically follows the pattern of First@criterionb.com. Find more Criterion.B email formats with LeadIQ.

When was Criterion.B founded?

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Criterion.B was founded in 2008.

Criterion.B

Advertising ServicesTexas, United States11-50 Employees

Criterion.B is a Dallas-based branding and inbound marketing agency specializing in the commercial real estate industry. We provide ROI, drive business growth, and build brand identities for our clients. We’re driven by creativity and curiosity daily; evaluating all options, testing and measuring, and exploring new possibilities. 

Originally founded as Canonball Creative in 2008, the company evolved in mindset and methodology, eventually rebranding as Criterion.B. Criterion, a collection of stories, reflects our charge for storytelling, and B represents our drive to evaluate each effort, giving nod to our A/B testing approach.

Section iconCompany Overview

Headquarters
400 North Street Paul Street Crtierion.b Suite 1020 Dallas, Texas 75201 United States
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    Criterion.B's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Criterion.B's revenue is estimated to be in the range of $10M$25M

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