Insights

Niche Expertise Specializes in branding and inbound marketing for the commercial real estate sector, presenting a clear opportunity to offer targeted CRE marketing services, lead generation programs, and property marketing platforms to similar clients.

Growth Potential Revenue range indicates mid-market potential with room to scale via expanded service lines, partner channels, or add-on product offerings such as property marketing platforms or enhanced analytics packages.

Tech Stack Synergy Current tools (WordPress, SEMrush, Google Workspace, Hotjar, Matomo, Adobe Suite, and LinkedIn Ads) align with many client needs; there is a path to upsell data-driven marketing solutions, CRO testing, and performance dashboards for CRE clients.

Recent Platform Swifty launch for multifamily properties suggests capability in scalable marketing platforms; potential to cross-sell platform-backed marketing and branding services to property management and real estate developers.

Strategic Fit Small but award-winning agency with demonstrated CRE focus and growth mindset; positions well for retainer-based branding, inbound marketing, and performance-driven campaigns targeting CRE owners, developers, and operators.

Similar companies to Criterion.B

Criterion.B Tech Stack

Criterion.B uses 8 technology products and services including LinkedIn Ads, Hotjar, Matomo, and more. Explore Criterion.B's tech stack below.

Criterion.B's Email Address Formats

Criterion.B uses at least 3 email formats:
Criterion.B Email FormatsExamplePercentage
First@criterionb.comJohn@criterionb.com
56%
FLast@criterionb.comJDoe@criterionb.com
33%
Last@criterionb.comDoe@criterionb.com
11%

Frequently Asked Questions

What is Criterion.B's official website and social media links?

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Criterion.B's official website is criterionb.com and has social profiles on LinkedIn.

How much revenue does Criterion.B generate?

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As of August 2026, Criterion.B's annual revenue is estimated to be $10M - $25M.

What is Criterion.B's SIC code and NAICS code?

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Criterion.B's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Criterion.B have currently?

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As of August 2026, Criterion.B has approximately 9 employees across 1 continents, including North America. Key team members include Founder And Ceo: J. S., Director Of Accounts: S. B. and Senior Promotions Specialist: R. H. Explore Criterion.B's employee directory with LeadIQ.

What industry does Criterion.B belong to?

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Criterion.B operates in the Advertising Services industry.

What technology does Criterion.B use?

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Criterion.B's tech stack includes LinkedIn Ads, Hotjar, Matomo, WordPress, CookieYes, Google Workspace, SEMrush and Adobe Creative Suite.

What is Criterion.B's email format?

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Criterion.B's email format typically follows the pattern of First@criterionb.com. Find more Criterion.B email formats with LeadIQ.

When was Criterion.B founded?

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Criterion.B was founded in 2008.
Criterion.B logo

Criterion.B

Advertising ServicesTexas, United States2-10 Employees

Criterion.B is a Dallas-based branding and inbound marketing agency that serves the commercial real estate sector. The firm focuses on building brand identities and driving growth for its clients, using a test-and-measure approach to evaluate options and explore new possibilities. Its work centers on delivering return on investment through creative solutions that support business development within the real estate industry. The company emphasizes storytelling as part of its branding methodology, reflecting its rebranding from Canonball Creative and its emphasis on evaluating each effort in a structured, iterative manner. Founded in 2008 and operating in the advertising services space, Criterion.B positions itself as a specialized partner for real estate clients seeking integrated marketing and branding capabilities. The organization is based in Dallas, Texas, and maintains a small team focused on delivering targeted marketing services for its niche market.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2008
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    Criterion.B's revenue is estimated to be in the range of $10M - $25M

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