Market positioning Exhibitpro is a seasoned full-service exhibit and face-to-face marketing partner with a strategy-first approach and a track record dating back to 1991. This presents an opportunity to upsell comprehensive exhibit programs, ROI-driven services, and ongoing event engagements to mid-market brands seeking consistent trade show visibility.

High ROI focus The company emphasizes lowering costs and improving ROI through integrated services. This aligns with potential clients aiming to optimize event spend, enabling sales to position Exhibitpro as a cost-efficient, outcome-driven partner for annual trade shows and branded environments.

Industry crossovers By identifying trends across multiple industries and applying cross-industry learnings, Exhibitpro can approach clients in adjacent sectors that still require high-impact in-person experiences, expanding target verticals beyond current logos.

Awards credibility Recognized for award-winning 10x10 and portable/modular exhibits, Exhibitpro’s accolades with well-known brands bolster credibility with potential customers and can be leveraged in outreach to win new RFPs.

Client roster potential With experience serving large brands like JP Morgan, Adidas, and Cardinal Health, there is an opportunity to target enterprise accounts seeking robust, scalable exhibit programs and to offer multi-year partnerships and program expansions.