AI driven Opportunity to upsell AI-enabled System on Module solutions and design services around the new AI-driven SoM Recommendation Engine, targeting OEMs in data-heavy applications such as test & measurement, medical, and defense.

Expansion leverage Capitalize on recent product expansions like Agilex 5 SoC FPGA solutions to cross-sell modules, evaluation kits, and development tooling to customers needing higher performance, longevity, and field reliability.

End-to-end Promote full engineering services package including hardware design, software development, prototyping, and production to OEMs seeking a one-stop partner for embedded system lifecycles.

Long lifecycle Highlight the focus on long product lifespan and rugged field performance to win customers in industries with long procurement cycles and high reliability requirements, such as medical, defense, and infrastructure.

Global reach Target international OEMs by underscoring world-wide applicability of MitySOM and MityDSP solutions, plus existing partnerships (e.g., with Canon via past evaluation kits) to broaden channel partnerships and co-development opportunities.