Insights

Major Client Portfolio Critical Mass works with high-profile brands like Apple, Nike, Airbnb, and Nissan, demonstrating their capability to serve large, global corporations seeking advanced digital ecosystem development. This indicates significant potential to attract similar enterprise clients looking for innovative digital transformation and experience design services.

Growth and Revenue Scale With an estimated revenue between 1 billion and 10 billion dollars and over 1,800 employees, Critical Mass exhibits substantial market presence and resources, making it a prime partner for large-scale digital initiatives and complex marketing campaigns tailored to Fortune-level organizations.

Innovation and Thought Leadership The company actively engages in research, strategic partnerships, and initiatives like artist residencies and social impact projects, showcasing an investment in cutting-edge digital experiences and societal relevance. This creates opportunities for clients interested in innovative, purpose-driven branding and consumer engagement solutions.

Global Presence Having 13 international offices and a team dedicated to digital, Critical Mass is well-positioned to offer localized insights and global scope to multinational brands needing cohesive digital strategies across diverse markets, opening avenues for expansion into new geographical zones.

Technological Expertise The company's diverse tech stack and focus on integrating data, AI, and emerging technologies suggest they are equipped to deliver advanced digital solutions. Partners in need of digital modernization, data-driven marketing, and AI-enabled customer experiences represent key sales opportunities for this tech-forward agency.

Critical Mass Tech Stack

Critical Mass uses 8 technology products and services including Facebook Pixel, Mailgun, TweenMax, and more. Explore Critical Mass's tech stack below.

  • Facebook Pixel
    Analytics
  • Mailgun
    Email
  • TweenMax
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Video.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Apache
    Web Servers
  • Facebook
    Widgets

Media & News

Critical Mass's Email Address Formats

Critical Mass uses at least 1 format(s):
Critical Mass Email FormatsExamplePercentage
FirstL@criticalmass.comJohnD@criticalmass.com
64%
First.Last@criticalmass.comJohn.Doe@criticalmass.com
21%
FLast@criticalmass.comJDoe@criticalmass.com
12%
LastF@criticalmass.comDoeJ@criticalmass.com
3%

Frequently Asked Questions

Where is Critical Mass's headquarters located?

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Critical Mass's main headquarters is located at 1011 9th Avenue SE, Suite 300 Calgary, Alberta T2G 0H7, CA. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Critical Mass's phone number?

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You can contact Critical Mass's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Critical Mass's official website and social media links?

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Critical Mass's official website is criticalmass.com and has social profiles on LinkedIn.

How much revenue does Critical Mass generate?

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As of October 2025, Critical Mass's annual revenue is estimated to be $50M.

What is Critical Mass's SIC code NAICS code?

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Critical Mass's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Critical Mass have currently?

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As of October 2025, Critical Mass has approximately 1.8K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: C. G.Chief Talent Officer: S. A.Chief Financial Officer: J. L.. Explore Critical Mass's employee directory with LeadIQ.

What industry does Critical Mass belong to?

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Critical Mass operates in the Advertising Services industry.

What technology does Critical Mass use?

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Critical Mass's tech stack includes Facebook PixelMailgunTweenMaxJSON-LDVideo.jsjQueryApacheFacebook.

What is Critical Mass's email format?

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Critical Mass's email format typically follows the pattern of FirstL@criticalmass.com. Find more Critical Mass email formats with LeadIQ.

When was Critical Mass founded?

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Critical Mass was founded in 1996.
Critical Mass

Critical Mass

Advertising ServicesCanada1001-5000 Employees

Critical Mass is a team of 1,800 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. 

We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Section iconCompany Overview

Headquarters
1011 9th Avenue SE, Suite 300 Calgary, Alberta T2G 0H7, CA
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Critical Mass's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Critical Mass's revenue is estimated to be in the range of $1B$10B

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