Critical Mass Employee Directory

Advertising ServicesAlberta, Canada1001-5000 Employees

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. 

We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Find Critical Mass employees' phone numbers or email addresses

Critical Mass Global Highlights

Location
Employees

North America
1.8K

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  • Canada
    784
  • United States Of America
    742
  • Costa Rica
    251
  • Mexico
    2
  • Nicaragua
    1

Europe
104

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  • United Kingdom Of Great Britain And Northern Ireland
    89
  • Germany
    7
  • Netherlands
    2
  • Italy
    1
  • France
    1
  • Ireland
    1
  • Malta
    1
  • Sweden
    1
  • Iceland
    1

Asia
17

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  • India
    8
  • Japan
    3
  • Sri Lanka
    2
  • Israel
    1
  • Jordan
    1
  • Bangladesh
    1
  • Cambodia
    1

South America
11

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  • Colombia
    9
  • Brazil
    2

Africa
5

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  • Egypt
    2
  • Morocco
    1
  • Kenya
    1
  • Côte D'ivoire
    1

Oceania
3

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  • Australia
    2
  • New Zealand
    1

Critical Mass's Leadership

  • Stylized image of a person
    C. G.
    Chief Executive Officer
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    J. S.
    Chief Product & Solutions Officer
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  • Stylized image of a person
    S. A.
    Chief Talent Officer
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  • Stylized image of a person
    S. L.
    Chief Investment Officer
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  • Stylized image of a person
    J. L.
    Chief Financial Officer
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    G. K.
    Vp Of Technology
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    M. S.
    Vice President Research
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    P. B.
    Vice President Strategy
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Critical Mass Employee Metrics

100%
50%
0%
2026
2025
  • Arts & Design
  • Engineering
  • Program & Project Management
  • Analytics
  • Information Technology
  • Other
  • Media & Communications
  • Marketing
  • Quality Assurance

Contact profiles from Critical Mass

Name
Title
Contact Info
Location
Last Update
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    T. C.
    Co-Founder
    Phone icon
    United Kingdom
    Oct 21, 2025
  • Stylized image of a person
    C. G.
    Chief Executive Officer
    Phone icon
    United StatesNew York
    Jan 31, 2026
  • Stylized image of a person
    J. S.
    Chief Product & Solutions Officer
    Phone icon
    United StatesNew York
    Jan 23, 2026
  • Stylized image of a person
    G. O.
    Global Chief Strategy Officer
    Phone icon
    United StatesNew York
    Jun 18, 2024
  • Stylized image of a person
    S. A.
    Chief Talent Officer
    Phone icon
    CanadaAlberta
    Oct 20, 2025
  • Stylized image of a person
    A. M.
    Owner
    Phone icon
    Sep 11, 2025
  • Stylized image of a person
    S. L.
    Chief Investment Officer
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    United StatesNew York
    Feb 05, 2026
  • Stylized image of a person
    J. O. L.
    Owner
    Phone icon
    MexicoMexico City
    Oct 26, 2025
  • Stylized image of a person
    J. L.
    Chief Financial Officer
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    CanadaAlberta
    Feb 05, 2026
  • Stylized image of a person
    A. G.
    Managing Partner
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    Oct 17, 2024

Frequently Asked Questions

What is Critical Mass known for?

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Critical Mass was founded in 1996 operates in the Advertising Services industry. The company's main headquarters is located in 1011 9th Avenue Southeast Suite 300 Calgary, Alberta t2g 0h7 Canada; you can contact the main corporate office by phone at . Explore Critical Mass's company overview page for more information.

What is Critical Mass's most common email format?

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Critical Mass employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Critical Mass email formats with LeadIQ.

How many employees does Critical Mass have currently?

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Critical Mass has approximately 1.8K employees as of February 2026. These team members are located across 6 continents, including North AmericaEuropeAsia.

Who are Critical Mass's key employees and leadership?

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As of February 2026, Critical Mass's key employees include:

  • Chief Executive Officer: C. G.
  • Chief Product & Solutions Officer: J. S.
  • Chief Talent Officer: S. A.
  • Chief Investment Officer: S. L.
  • Chief Financial Officer: J. L.

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