Backup power focus Target enterprises with heavy standby power needs and rental requirements, leveraging the company’s specialization in backup power and heavy equipment to position Critical Power as a preferred supplier for temporary and long-term power solutions.

Mid-market growth With 51-200 employees and $10M-$25M in revenue, pursue mid-market accounts in industries that rely on uptime, such as manufacturing, data centers, healthcare, and transportation, offering flexible rental and procurement options.

Strategic partnerships Explore co-selling or formal partnerships with larger integrators and OEMs (similar to Protelligent collaboration) to expand service scope, conjoin IT/OT expertise, and win larger contracts for power, cooling, and critical equipment.

Expansion opportunities Capitalize on historical expansion to new offices (Post Falls, Idaho) by targeting regional firms with distributed infrastructure needing localized support, rapid deployment, and service-level commitments.

Tech-enabled selling Leverage the current tech stack (Shopify, Google Ads, analytics and messaging tools) to drive lead generation, nurture campaigns, and self-serve procurement for customers seeking efficiency and transparent pricing.