Heritage Projects Croft is a long-standing British architectural hardware manufacturer with a 150-year family heritage based in Willenhall. The business combines handcraftsmanship with modern production, offering an in-stock catalog of over 1000 products across 27 finishes plus bespoke items. This makes Croft an attractive partner for restoration and new-build projects in historic buildings, royal palaces, government houses, theatres, museums, hotels, and luxury residences, where both availability and custom design matter.

Product Expansion Momentum Recent collections and new designs launched in 2024–2026—such as Manor and Reeded staircase rods, the Kingsmere collection, espagnolette window handles, and new cabinet backplates—signal ongoing product innovation. This provides cross-sell opportunities for specifiers and interior designers to source cohesive hardware across doors, furniture fittings, and architectural metalwork for historic schemes and upscale projects.

Service Excellence Advantage Croft’s Best Business Award for customer service in 2024, combined with work for prestigious venues, underlines a strong service reputation. This can be a differentiator in public sector and heritage bids, where trust, quality control (every item is quality checked), and reliable lead times are critical.

Stable Craft Leadership As a small-to-mid-sized firm (11–50 employees) with a long-tenured leadership team, including a Works Manager since 2015, Croft blends traditional craft with scalable production. This enables a reliable, relationship-driven sales approach for architects, specifiers, and procurement teams, while signaling potential capacity considerations on large multi-site projects.

Stock Finish Range With extensive stock and a wide finish palette, Croft can support quick-turnaround sourcing for hospitality, refurbishment of historic properties, and institutional work. The combination of breadth (1000+ products) and finish variety supports upsell opportunities for complementary fittings like backplates, cabinet handles, and espagnolette hardware in multi-space renovations and luxury schemes.