Insights

Wholesale Opportunities Capitalize on LINNEA’s artisanal, small-batch home fragrance and gifting line by developing a wholesale program for premium boutiques, department stores, and hospitality partners, highlighting the craftsmanship and care behind each hand-poured product and offering co-branded gift sets.

Luxury D2C Edge Leverage LINNEA’s Shopify based storefront and analytics setup to drive online growth through conversion rate optimization, targeted email marketing, and personalized offers; propose introducing subscriber programs or limited edition bundles to increase repeat purchases, and harness EasyGift for gift-focused campaigns.

Hospitality Gifting Growth Position LINNEA for hospitality and corporate gifting by targeting boutique hotels, premium spas, and events with curated gift sets and in-room amenity programs; explore branded or co-branded collaborations and seasonal campaigns to expand wholesale reach.

Midwest Roots Advantage Leverage the brand story of Swedish heritage with Midwest roots, along with women-owned, small-batch craftsmanship, to differentiate LINNEA in the luxury fragrance space and pursue regional partnerships and pop-up activations before scaling to national channels.

Digital Commerce Growth Capitalize on LINNEA’s tech stack to grow ecommerce through data-driven marketing, site optimization, and fraud protection; provide services for advanced segmentation, CRO, SEO, and personalized product recommendations while supporting gifting campaigns and seasonal launches.

Similar companies to LINNEA

LINNEA Tech Stack

LINNEA uses 8 technology products and services including Google Analytics Enhanced eCommerce, Google Hosted Libraries, oEmbed, and more. Explore LINNEA's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • oEmbed
    Dev Tools
  • Shopify
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • EasyGift
    Web Platform Extensions

Media & News

LINNEA's Email Address Formats

LINNEA uses at least 2 format(s):
LINNEA Email FormatsExamplePercentage
First.Last@linneaslights.comJohn.Doe@linneaslights.com
67%
First@linneaslights.comJohn@linneaslights.com
33%
First.Last@linneaandco.comJohn.Doe@linneaandco.com
50%
First@linneaandco.comJohn@linneaandco.com
50%

Frequently Asked Questions

Where is LINNEA's headquarters located?

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LINNEA's main headquarters is located at 839 West Carmel Drive Carmel, Indiana 46032 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is LINNEA's official website and social media links?

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LINNEA's official website is linneaandco.com and has social profiles on LinkedIn.

What is LINNEA's NAICS code?

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LINNEA's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does LINNEA have currently?

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As of May 2026, LINNEA has approximately 95 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Sales & Marketing Director: M. V. M.Creative Director: K. D.Studio Manager: E. V.. Explore LINNEA's employee directory with LeadIQ.

What industry does LINNEA belong to?

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LINNEA operates in the Retail Luxury Goods and Jewelry industry.

What technology does LINNEA use?

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LINNEA's tech stack includes Google Analytics Enhanced eCommerceGoogle Hosted LibrariesoEmbedShopifyJSON-LDCloudflare Bot ManagementGoogle Tag ManagerEasyGift.

What is LINNEA's email format?

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LINNEA's email format typically follows the pattern of First.Last@linneaslights.com. Find more LINNEA email formats with LeadIQ.

When was LINNEA founded?

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LINNEA was founded in 2009.

LINNEA

Retail Luxury Goods and JewelryIndiana, United States51-200 Employees

LINNEA is a mid-sized retailer in the luxury goods and jewelry space, based in Carmel, Indiana, with a heritage rooted in Sweden and ties to the Midwest. Founded in 2009, it develops home fragrance, hand wash, and thoughtfully curated gifts built on craftsmanship and care.

Products are hand poured and crafted by artisans, with each item shaped by intention and human touch. The company focuses on customers seeking well-made home scents and gifts, and operates as a small- to mid-sized, women-owned business. Within the retail luxury goods and jewelry sector, LINNEA positions itself around small-batch, hand-poured products designed for personal rituals and everyday moments.

Section iconCompany Overview

Headquarters
839 West Carmel Drive Carmel, Indiana 46032 United States
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    LINNEA's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    LINNEA's revenue is estimated to be in the range of $10M$25M

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