Insights

Organic Innovation Crook & Marker offers an all-organic alcohol portfolio crafted from ancient grains like quinoa, amaranth, millet, and cassava. This presents a sales opportunity to partner with retailers and distributors prioritizing organic and healthier beverage options, tapping into growing consumer demand for clean-label products.

Portfolio Expansion With a nationwide availability and a diverse lineup of flavors including Espresso Martini, Margarita, and Piña Colada, there is potential to upsell through sampler packs, co-branding with retailers, and cross-sell to venues seeking premium, flavorful ready-to-drink options.

Social Impact Past campaigns supporting bartenders and rescue organizations indicate a brand commitment to social initiatives. Leverage this for cause-related marketing partnerships, restaurant and bar programs, and loyalty events that drive differentiation and community engagement.

Multi-Channel Tech Utilizes platforms such as Shopify, WordPress, The Trade Desk, and Office 365 enabling efficient e-commerce, targeted ads, and CRM integration. This supports scaled outreach to on-premise and off-premise accounts, with data-driven campaigns and streamlined order management.

Growth Readiness Revenue range indicates a mid-market scale with room for expansion into private label opportunities, additional distribution partners, and regional expansions. Target mid-to-large retailers, hospitality groups, and event venues seeking unique, lower-sugar, organic cocktail options.

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Crook & Marker Tech Stack

Crook & Marker uses 8 technology products and services including The Trade Desk, Crazy Egg, WordPress, and more. Explore Crook & Marker's tech stack below.

Media & News

Crook & Marker's Email Address Formats

Crook & Marker uses at least 4 email formats:
Crook & Marker Email FormatsExamplePercentage
FirstLast@crookandmarker.comJohnDoe@crookandmarker.com
90%
FirLast@crookandmarker.comJohDoe@crookandmarker.com
8%
FiLast@crookandmarker.comJoDoe@crookandmarker.com
1%
FirstL@crookandmarker.comJohnD@crookandmarker.com
1%

Frequently Asked Questions

What is Crook & Marker's official website and social media links?

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Crook & Marker's official website is crookandmarker.com and has social profiles on LinkedIn.

How much revenue does Crook & Marker generate?

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As of October 2026, Crook & Marker's annual revenue is estimated to be $25M - $50M.

What is Crook & Marker's NAICS code?

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Crook & Marker's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Crook & Marker have currently?

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As of October 2026, Crook & Marker has approximately 22 employees across 2 continents, including North America and Africa. Key team members include Vice President Sales Finance: A. C., Distributor Sales Manager: A. L. and Account Manager: D. L. Explore Crook & Marker's employee directory with LeadIQ.

What industry does Crook & Marker belong to?

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Crook & Marker operates in the Food and Beverage Services industry.

What technology does Crook & Marker use?

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Crook & Marker's tech stack includes The Trade Desk, Crazy Egg, WordPress, Shopify, Clipboard.js, Office 365, WP Engine and PHP.

What is Crook & Marker's email format?

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Crook & Marker's email format typically follows the pattern of FirstLast@crookandmarker.com. Find more Crook & Marker email formats with LeadIQ.

When was Crook & Marker founded?

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Crook & Marker was founded in 2018.
Crook & Marker logo

Crook & Marker

Food and Beverage ServicesNew Jersey, United States11-50 Employees

Crook & Marker produces a range of organic, ready-to-drink cocktails. The alcoholic base is created from organic grains, including quinoa, amaranth, millet, and cassava root. Their lineup includes Espresso Martini, Cosmo Rosa, Margarita, Blackberry Lime Mojito, Piña Colada, Lemonade, and Tea, distributed nationwide. The company is based in Trenton, New Jersey, and operates within the food and beverage services sector, focusing on organic beverages. Its founders describe the venture as aiming to disrupt traditional alcohol options and broaden organic choices for consumers. In May 2021, Crook & Marker announced the introduction of Afternoon Dillight Hard Pickle Seltzer.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Crook & Marker's revenue is estimated to be in the range of $25M - $50M

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