Strategic partnerships Leverage recent collaborations with Grillo’s Pickles and Shake Shack to pitch co-branded or limited-edition beverage programs to retailers, hospitality groups, and sports/entertainment venues seeking innovative seltzer and cocktails.

Regional expansion Target growth opportunities in the Mid-Atlantic and nearby markets where the brand has established presence, focusing on on-premise bars, stadiums, and convenience channels to increase trial through premium ready-to-drink offerings.

Premium positioning Position as a craft-forward, category-defining canned cocktails and seltzers, appealing to premium retailers and hospitality venues looking for distinctive taste, real ingredients, and design-led packaging.

Digital and payments Capitalize on existing tech stack (Shopify, WordPress, Google Analytics, Mailchimp) to run targeted e-commerce and wholesale campaigns, loyalty programs, and direct-to-consumer drops, optimizing conversion and retention.

Growth capital fit With rapid revenue potential and a $6M funding base, pursue strategic sales activations with larger distributors and regional chains to accelerate scale while maintaining quality and craft credentials.