CrossFit Email Format
Wellness and Fitness ServicesColorado, United States1001-5000 Employees
CrossFit is a branded fitness regimen that centers on constantly varied, functional movements performed at high intensity. It was developed in 2000 by Greg Glassman and Lauren Jenai and operates under a registered trademark, with its base in Boulder, Colorado and a global network of affiliated gyms in more than 150 countries. The model serves individuals seeking varied, scalable workouts as well as gym owners who operate CrossFit-affiliated studios, with workouts commonly referred to as WODs, or Workouts of the Day. In the broader wellness and fitness services industry, CrossFit is described as both a physical exercise philosophy and a competitive fitness format, drawing on elements from HIIT, Olympic lifting, gymnastics, and related disciplines. In May 2026, Bruce Edwards was named CEO, effective May 4, replacing Don Faul.