Insights

Enterprise Platform Crucial Learning recently launched the Crucial Learning Platform (CLP), a browser-based solution that consolidates course delivery, assessments, AI-powered practice, content, and administration. This indicates potential for upselling integrated platform licenses, enterprise-wide deployments, and customized admin capabilities for large clients.

AI-enabled Practice Strategic partnerships to enhance practice-based learning with Replay and the integration of AI-powered roleplay signal a strong emphasis on scalable, hands-on outcomes. This creates sales opportunities around AI-driven coaching modules, scalable practice environments, and enterprise licensing for continuous skill reinforcement.

Leadership & Team Focus Award-winning leadership and teamwork solutions such as Crucial Conversations, Crucial Teams, and SDI emphasize targeted use cases for executives and cross-functional teams. Opportunity exists to pursue enterprise contracts with HR and L&D teams seeking leadership development, team effectiveness, and behavioral assessments at scale.

Strong Market Validation Consistent industry recognition from Training Industry and Utah Top Workplaces over multiple years demonstrates credibility and demand. Leverage awards and rankings in sales pitches to open conversations with mid-market to enterprise buyers seeking proven, reputable learning partners.

Robust Financials & Growth With revenue in the substantial mid-market range and a growing product suite including CLP and Crucial Teams, there is appetite for expanded enterprise deployments, multi-year licensing, and cross-sell across onboarding, leadership development, and organizational effectiveness initiatives.

Similar companies to Crucial Learning

Crucial Learning Tech Stack

Crucial Learning uses 8 technology products and services including Google Ads, Jenkins, NetSuite, and more. Explore Crucial Learning's tech stack below.

Media & News

Crucial Learning's Email Address Formats

Crucial Learning uses at least 6 email formats:
Crucial Learning Email FormatsExamplePercentage
First.Last@cruciallearning.comJohn.Doe@cruciallearning.com
56%
FLast@cruciallearning.comJDoe@cruciallearning.com
44%
FLast@vitalsmarts.comJDoe@vitalsmarts.com
67%
First.Last@vitalsmarts.comJohn.Doe@vitalsmarts.com
24%
FirstLast@vitalsmarts.comJohnDoe@vitalsmarts.com
6%
First@vitalsmarts.comJohn@vitalsmarts.com
3%

Frequently Asked Questions

What is Crucial Learning's phone number?

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You can contact Crucial Learning's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Crucial Learning's official website and social media links?

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Crucial Learning's official website is cruciallearning.com and has social profiles on LinkedIn.

How much revenue does Crucial Learning generate?

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As of October 2026, Crucial Learning's annual revenue is estimated to be $250M - $500M.

What is Crucial Learning's NAICS code?

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Crucial Learning's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Crucial Learning have currently?

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As of October 2026, Crucial Learning has approximately 410 employees across 6 continents, including North America, Europe and South America. Key team members include Chief Executive Officer, Tamara Kerr Consulting | Canada Client Advisor Crucial Learning: T. K., Vice President Of People And Culture: D. C. and Owner: T. T. Explore Crucial Learning's employee directory with LeadIQ.

What industry does Crucial Learning belong to?

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Crucial Learning operates in the Professional Training and Coaching industry.

What technology does Crucial Learning use?

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Crucial Learning's tech stack includes Google Ads, Jenkins, NetSuite, Shopify, Amazon Simple Email Service, ChatGPT, ADP Workforce Now and MuleSoft.

What is Crucial Learning's email format?

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Crucial Learning's email format typically follows the pattern of First.Last@cruciallearning.com. Find more Crucial Learning email formats with LeadIQ.

When was Crucial Learning founded?

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Crucial Learning was founded in 2001.
Crucial Learning logo

Crucial Learning

Professional Training and CoachingUtah, United States201-500 Employees

Crucial Learning is a professional training and coaching company based in Provo, Utah, offering flexible learning experiences designed to improve crucial behaviors that influence outcomes. Its offerings include a range of courses, assessments, and books such as Crucial Conversations for Mastering Dialogue and Accountability, Crucial Influence, The Power of Habit, Getting Things Done, Crucial Teams, and the Strength Deployment Inventory (SDI). It employs 201-500 people and operates in the professional training and coaching industry. The company has received multiple recognitions, including being named a Top Leadership Training Company in 2025 by Training Industry and Top Assessment and Evaluation Company in 2024 and 2025, as well as being named a top midsized employer in Utah in 2024 and 2025 by the Salt Lake Tribune's Top Workplaces honors. In 2025, the company launched the Crucial Teams course, and in May 2026 announced a strategic partnership with Replay, an emerging provider of interactive AI training technology, to expand practice-based learning on the Crucial Learning Platform.

Section iconCompany Overview

Phone number
NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2001
Employees
201-500

Section iconFunding & Financials

  • $250M - $500M

    Crucial Learning's revenue is estimated to be in the range of $250M - $500M

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