Trade-wide incentives Cruise Critic recently launched 'trade-wide' incentives to attract third-party agents. Partnering with these agents could open up new sales channels and increase market reach.

Strategic partnerships The partnership with Lifts-To for cruise transfers presents an opportunity to enhance the travel offering. Leveraging this partnership could lead to increased sales by providing exceptional transfer experiences to clients.

Award recognition Cruise Critic's recognition as the Best Cruise Lines of 2023 and for Best Ship Refurbishment can be leveraged as a sales tool. Highlighting these accolades can boost brand credibility and attract potential customers seeking award-winning cruise experiences.

Key personnel hires The recent appointment of Brad Bennetts as head of sales UK and Europe signals a focus on increasing agent engagement. Leveraging his expertise, sales professionals can tap into strategies to drive sales growth and strengthen relationships with agents.

Acquisition by GM General Motors' acquisition of Cruise Critic presents an opportunity for synergies and expansion. Aligning with GM's strategic plans and leveraging their resources could lead to enhanced sales growth and market penetration in new locations.