Insights

Licensing momentum CrunchLabs is expanding through licensing partnerships with Moose Toys and a co-branded line CrunchLabs by Mark Rober, creating cross-sell opportunities in toy retail, licensing deals, and branded shelf presence.

Educational partnerships Strategic collaborations with NSTA and Scholastic indicate strong ties to educators and publishers, suggesting potential to upsell classroom kits, curriculum integrations, and educator-focused subscriptions.

Media and content As a content-driven STEM brand led by Mark Rober, there is opportunity to monetize through premium content bundles, sponsored videos, and enhanced digital experiences that pair with physical subscription titles.

Corporate and retail partnerships Recent alliances with Rivian and Moose Toys highlight affinity with tech-forward and STEM-focused brands, signaling potential B2B channels for corporate gifting, employee education programs, and co-branded campaigns.

Growth potential Revenue growth and a mid-sized team position CrunchLabs for scalable sales outreach to schools, educators, and family-facing retailers, with room to expand the subscription and licensing footprint in international or multilingual markets.

CrunchLabs Tech Stack

CrunchLabs uses 8 technology products and services including Optimizely, AdRoll, Microsoft Advertising, and more. Explore CrunchLabs's tech stack below.

Media & News

CrunchLabs's Email Address Formats

CrunchLabs uses at least 1 format(s):
CrunchLabs Email FormatsExamplePercentage
First@crunchlabs.comJohn@crunchlabs.com
100%

Frequently Asked Questions

What is CrunchLabs's official website and social media links?

Minus sign iconPlus sign icon
CrunchLabs's official website is crunchlabs.com and has social profiles on LinkedInCrunchbase.

How much revenue does CrunchLabs generate?

Minus sign iconPlus sign icon
As of August 2026, CrunchLabs's annual revenue is estimated to be $25M - $50M.

What is CrunchLabs's NAICS code?

Minus sign iconPlus sign icon
CrunchLabs's NAICS code is 61 - Educational Services.

How many employees does CrunchLabs have currently?

Minus sign iconPlus sign icon
As of August 2026, CrunchLabs has approximately 163 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: J. E.President, Cofounder: J. E. L.Founder: M. R.. Explore CrunchLabs's employee directory with LeadIQ.

What industry does CrunchLabs belong to?

Minus sign iconPlus sign icon
CrunchLabs operates in the Education industry.

What technology does CrunchLabs use?

Minus sign iconPlus sign icon
CrunchLabs's tech stack includes OptimizelyAdRollMicrosoft AdvertisingAmplitudeMicrosoft ClarityPayPalVenmoAdobe Creative Suite.

What is CrunchLabs's email format?

Minus sign iconPlus sign icon
CrunchLabs's email format typically follows the pattern of First@crunchlabs.com. Find more CrunchLabs email formats with LeadIQ.

How much funding has CrunchLabs raised to date?

Minus sign iconPlus sign icon
As of August 2026, CrunchLabs has raised $7.2M in funding. The last funding round occurred on Oct 21, 2025 for $7.2M.

When was CrunchLabs founded?

Minus sign iconPlus sign icon
CrunchLabs was founded in 2022.
CrunchLabs logo

CrunchLabs

EducationCalifornia, United States51-200 Employees

CrunchLabs is an education-focused company based in Sunnyvale, California, employing between 51 and 200 people. It operates a YouTube channel and a monthly STEM toy subscription box for kids, with content and products designed to foster engineering thinking. The products and content are designed by Mark Rober, a former NASA engineer and YouTuber, and the organization operates the CrunchLabs.org Foundation to support STEM education initiatives. In 2026, CrunchLabs announced collaborations with the National Science Teaching Association to develop free middle school curricula (Class CrunchLabs) aligned with the Next Generation Science Standards, and with Scholastic to publish STEM books; it also announced a partnership with Rivian. The company reports revenue in the range of $25 million to $50 million, and its website is crunchlabs.com.

Section iconCompany Overview

NAICS Code
61 - Educational Services
Founded
2022
Employees
51-200

Section iconFunding & Financials

  • $7.2M

    CrunchLabs has raised a total of $7.2M of funding over 1 rounds. Their latest funding round was raised on Oct 21, 2025 in the amount of $7.2Mas a grant.

  • $25M - $50M

    CrunchLabs's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $7.2M

    CrunchLabs has raised a total of $7.2M of funding over 1 rounds. Their latest funding round was raised on Oct 21, 2025 in the amount of $7.2Mas a grant.

  • $25M - $50M

    CrunchLabs's revenue is estimated to be in the range of $25M - $50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.