Educational Partnerships Potential sales opportunity to expand licensing and content partnerships beyond Moose Toys, leveraging CrunchLabs’ NSTA collaboration and Scholastic publishing deal to create cross-promotional STEM learning kits and co-branded educational products for schools and libraries.

Enterprise Growth With revenue in the mid six figures to low seven figures and a strategic hire as Chief Business Officer, there is room to pursue B2B collaborations, corporate gifting programs, and bulk subscription bundles for educators, science centers, and afterschool programs.

Brand Elevation Leverage Mark Rober’s authority and the new co-branded CrunchLabs by Mark Rober line to pitch licensing, influencer-led campaigns, and classroom influencers, targeting retailers and e-commerce platforms seeking STEM credibility and consumer engagement.

Tech and Data Utilize existing tech stack (Optimizely, Amplitude, Microsoft Advertising, Clarity) to optimize B2C and B2B acquisition funnels, run experiments for school-focused bundles, and harvest data-driven insights to tailor pitches to educators and district procurement teams.

Global and Local Outreach Capitalize on organizer exposure from NSTA events and licensing awards to approach regional education distributors, toy retailers, and library systems, expanding distribution channels and increasing recurring subscription volumes through targeted campaigns.