Strategic Ownership CSM is now part of Wasserman since Sep 2023, indicating access to Wasserman’s vast client network and cross-sell opportunities across sports and entertainment properties.

Global Experience As a global sport and entertainment agency with end-to-end marketing offerings, there are opportunities to pitch integrated campaigns spanning partnerships, live experiences, and rights management to brands seeking comprehensive activation.

Diversified Growth Recent collaborations and hires in DEI leadership and rights-focused roles signal a push toward inclusive, rights-driven, and venue-based activations that can be packaged for brands seeking socially responsible sponsorships and expansive reach.

Tech and Production Tech stack includes modern advertising and design tools (Meta Ads Manager, Meltwater, Autodesk Maya, Creative/CRM platforms) enabling data-backed creative campaigns and immersive experiences for sponsorship activation and event production.

Mid-Mized Scale Revenue range and employee size position CSM as a mid-market partner suitable for mid-to-large brand sponsorships and regional/technical activation programs, with room to expand into broader Wasserman capabilities.