CSO Insights
Market ResearchColorado, United States0-1 Employees
CSO Insights conducts market research aimed at improving the performance and productivity of complex B2B sales organizations. It measures and analyzes the behaviors, metrics, and strategies that underlie world-class sales performance. Based in Littleton, Colorado, it operates as the research arm associated with Miller Heiman Group within the market research industry. Its research program includes annual studies such as the World-Class Sales Practices Study and the Sales Enablement Study, which examine factors linked to win rates and quota attainment. In 2019, the organization partnered with Highspot to conduct its Fifth Annual Sales Enablement Study, reflecting collaboration with industry players to broaden its insights.