Target market Identify industrial and agricultural customers in need of high-purity gypsum and calcium sulfate products, such as cement, soil amendment, and plaster manufacturers, leveraging WMMI’s long-standing mine operations and high-quality supply.

Strategic partnerships Leverage Saint-Gobain/CertainTeed affiliation to co-sell gypsum-based solutions with building products and solar projects, expanding into construction and renewable energy segments through joint marketing and bundled offerings.

Geographic leverage Exploit the multi-site mining footprint (Fort Dodge IA, Cody WY, Black Rock AZ) and Apex plant NV to service regional customers with reliable, local supply, shortening lead times and improving service levels.

Sustainability angle Position gypsum products as sustainable inputs for agriculture and construction, aligning with green building standards and energy efficiency solutions highlighted by current CertainTeed solar and cool-roof initiatives.

Growth signals Capitalize on growth in modular and value-added gypsum applications, offering tailored milled calcium sulfate products and specialty blends to industrial and agricultural clients seeking high-purity, consistent quality.