Insights

AI Driven Selling Ctrl sits atop existing CRMs and uses AI to score qualification criteria and automatically track key activities in each deal, offering a compelling value proposition for sales teams seeking to boost quota attainment and rep performance.

Growth Funding With a $9M funding round led by LocalGlobe and Earlybird and a recent beta launch, Ctrl is in a growth phase, presenting opportunities to align with investors and customer tailwinds to accelerate enterprise adoption.

HubSpot Integration The HubSpot integration completed in late 2022 positions Ctrl well for HubSpot-heavy customers, suggesting a strong upsell path to teams already using HubSpot to enhance automation and CRM workflows.

Sustainability & Ops By improving sales process adoption and efficiency, Ctrl helps reduce manual tasks and operational drag, appealing to organizations prioritizing productivity gains and cost-saving initiatives.

Market Readiness Recent beta launch and multi-platform tech stack including AWS, Google Workspace, and Webflow indicate readiness to target SMB to mid-market firms looking to augment their CRM with AI-powered process discipline.

Ctrl (acquired by Sana) Tech Stack

Ctrl (acquired by Sana) uses 8 technology products and services including Twitter Ads, Hotjar, Linkedin Insight Tag, and more. Explore Ctrl (acquired by Sana)'s tech stack below.

Ctrl (acquired by Sana) Email Formats	Example	Percentage
First@getctrl.co	John@getctrl.co	83%
First.L@getctrl.co	John.D@getctrl.co	17%

Ctrl (acquired by Sana) Email Formats

Example

Percentage

First@getctrl.co

John@getctrl.co

83%

First.L@getctrl.co

John.D@getctrl.co

17%

Frequently Asked Questions

What is Ctrl (acquired by Sana)'s stock symbol?

Ctrl (acquired by Sana) is a publicly traded company; the company's stock symbol is MCTR.

What is Ctrl (acquired by Sana)'s official website and social media links?

Ctrl (acquired by Sana)'s official website is getctrl.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does Ctrl (acquired by Sana) generate?

As of October 2026, Ctrl (acquired by Sana)'s annual revenue is estimated to be <$1M.

What is Ctrl (acquired by Sana)'s NAICS code?

Ctrl (acquired by Sana)'s NAICS code is 5112 - Software Publishers.

How many employees does Ctrl (acquired by Sana) have currently?

As of October 2026, Ctrl (acquired by Sana) has approximately 8 employees across 3 continents, including Asia, Europe and South America. Key team members include Software Engineer: T. K. Explore Ctrl (acquired by Sana)'s employee directory with LeadIQ.

What industry does Ctrl (acquired by Sana) belong to?

Ctrl (acquired by Sana) operates in the Software Development industry.

What technology does Ctrl (acquired by Sana) use?

Ctrl (acquired by Sana)'s tech stack includes Twitter Ads, Hotjar, Linkedin Insight Tag, Amazon Web Services, WordPress, Google Workspace, HubSpot and Webflow.

What is Ctrl (acquired by Sana)'s email format?

Ctrl (acquired by Sana)'s email format typically follows the pattern of First@getctrl.co. Find more Ctrl (acquired by Sana) email formats with LeadIQ.

How much funding has Ctrl (acquired by Sana) raised to date?

As of October 2026, Ctrl (acquired by Sana) has raised $9M in funding. The last funding round occurred on Apr 27, 2023 for $9M.

Ctrl (acquired by Sana)

Q: What is Ctrl (acquired by Sana)'s official website and social media links?

Ctrl (acquired by Sana)'s official website is getctrl.co. Ctrl (acquired by Sana) has social profiles on LinkedIn.

Q: How many employees does Ctrl (acquired by Sana) have currently?

Ctrl (acquired by Sana) has approximately 8 employees.

Q: What industry does Ctrl (acquired by Sana) belong to?

Ctrl (acquired by Sana) operates in the Software Development industry.

Q: What technology does Ctrl (acquired by Sana) use?

Ctrl (acquired by Sana)'s tech stack includes Hostinger, HSTS, Hotjar, cdnjs, Twitter Ads.

Q: How much funding has Ctrl (acquired by Sana) raised to date?

Ctrl (acquired by Sana) has raised $9M in funding. The last funding round occurred on Apr 27, 2023 for $9M.

Q: What is Ctrl (acquired by Sana)'s NAICS code?

Ctrl (acquired by Sana)'s NAICS code is 5112 (Software Publishers).

Software DevelopmentTel Aviv, Israel2-10 Employees

Ctrl, now acquired by Sana, is a software development company based in Tel Aviv-yafo, Israel, with a small team. Its platform sits on top of existing CRM systems and uses AI to assess qualification criteria and automatically track whether key activities are completed in each deal. This approach supports consistent deal execution and aims to boost quota attainment and rep performance.

The company serves revenue teams and sales organizations seeking to streamline processes and reduce manual tasks. By reinforcing CRM workflows without replacing core systems, it targets improvements in adoption, efficiency, and key performance indicators. In late 2022, Ctrl announced an integration with HubSpot, illustrating collaboration with leading CRM platforms.

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