Ctrl (acquired by Sana) Employee Directory
Software DevelopmentTel Aviv, Israel2-10 Employees
Ctrl, now acquired by Sana, is a software development company based in Tel Aviv-yafo, Israel, with a small team. Its platform sits on top of existing CRM systems and uses AI to assess qualification criteria and automatically track whether key activities are completed in each deal. This approach supports consistent deal execution and aims to boost quota attainment and rep performance. The company serves revenue teams and sales organizations seeking to streamline processes and reduce manual tasks. By reinforcing CRM workflows without replacing core systems, it targets improvements in adoption, efficiency, and key performance indicators. In late 2022, Ctrl announced an integration with HubSpot, illustrating collaboration with leading CRM platforms.