Insights

Healthful Niche Target retailers and food service providers seeking healthier, nutrient-rich meal solutions. CTRL’s mission aligns with wellness trends, presenting an opportunity to partner with cafes, corporate cafeterias, and delivery platforms looking to offer nutritious options beyond traditional fast food.

Midmarket Growth With 11-50 employees and revenue in the 100M+ range, CTRL sits in a scalable midmarket segment. Prospect strategies should emphasize channel partnerships, white-label opportunities, and distribution deals to accelerate growth without large enterprise sales cycles.

Tech-Enabled Reach Leverage CTRL’s tech stack (Shopify, analytics and user insight tools) to propose integrated e-commerce and loyalty solutions, storefront optimization, and data-driven marketing services to expand customer acquisition and retention for co-branded campaigns.

Expansion Readiness Given mentions of expansion plans into Taiwan and Southeast Asia and potential name changes, there is an openness to international partnerships, franchising, or regional co-marketing arrangements to rapidly extend CTRL's geographic footprint.

Brand Momentum capitalize on ongoing IPO activity and media coverage around CTRL and TJGC Group to position as a growth-focused partner for investors and distributors seeking innovative, health-forward food/bev solutions in competitive markets.

Similar companies to CTRL

CTRL Tech Stack

CTRL uses 8 technology products and services including Amplitude, Fullstory, Microsoft Clarity, and more. Explore CTRL's tech stack below.

Media & News

CTRL's Email Address Formats

CTRL uses at least 2 email formats:
CTRL Email FormatsExamplePercentage
First@drinkctrl.comJohn@drinkctrl.com
83%
Last@drinkctrl.comDoe@drinkctrl.com
17%

Frequently Asked Questions

What is CTRL's stock symbol?

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CTRL is a publicly traded company; the company's stock symbol is MCTR.

What is CTRL's official website and social media links?

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CTRL's official website is drinkctrl.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does CTRL generate?

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As of September 2026, CTRL's annual revenue is estimated to be $100M - $250M.

What is CTRL's NAICS code?

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CTRL's NAICS code is 722 - Food Services and Drinking Places.

How many employees does CTRL have currently?

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As of September 2026, CTRL has approximately 20 employees across 4 continents, including North America, Asia and Africa. Key team members include Creative Director: K. B. Explore CTRL's employee directory with LeadIQ.

What industry does CTRL belong to?

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CTRL operates in the Food and Beverage Services industry.

What technology does CTRL use?

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CTRL's tech stack includes Amplitude, Fullstory, Microsoft Clarity, Shopify, Google Workspace, Mautic, PayPal and Ahrefs.

What is CTRL's email format?

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CTRL's email format typically follows the pattern of First@drinkctrl.com. Find more CTRL email formats with LeadIQ.

How much funding has CTRL raised to date?

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As of September 2026, CTRL has raised $300K in funding. The last funding round occurred on Apr 22, 2022 for $300K.

When was CTRL founded?

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CTRL was founded in 2019.
CTRL logo

CTRL

Food and Beverage ServicesNew York, United States11-50 Employees

CTRL is a New York-based company operating in the food and beverage services sector. It aims to counter common patterns in today's fast-paced world by offering healthier, flavorful alternatives that address skipped meals and the high cost of delivery or reliance on fast food. The team operates as a small to mid-sized organization.

Its target market includes busy consumers seeking convenient options that provide essential nutrients for daily function, such as adequate protein, carbohydrates, and fats. The company positions its offerings as healthier alternatives within the broader food and beverage services space.

Section iconCompany Overview

Stock Symbol
MCTR
NAICS Code
722 - Food Services and Drinking Places
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $300K

    CTRL has raised a total of $300K of funding over 2 rounds. Their latest funding round was raised on Apr 22, 2022 in the amount of $300K as a Pre Seed.

  • $100M - $250M

    CTRL's revenue is estimated to be in the range of $100M - $250M

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