Luxury Tech Enablement Cunard operates high-end ocean liners and uses modern enterprise tools including Salesforce, Oracle Cloud, Oracle Database, and SharePoint. Sales opportunities exist in upgrading guest-facing CRM, data analytics, and back-office integration to enhance personalized guest journeys, targeted promotions, and seamless onboard service.

New Refurbishment Push Recent and upcoming fleet refurbishment of Queen Mary 2 signals ongoing capex and vendor engagement. Opportunities for shipboard systems modernization, guest experience platforms, HVAC and energy efficiency tech, and digital signage or entertainment systems during refits.

Growth in Headcount Headcount increased with new sales hires and regional BDM appointments, indicating expanding commercial activity. Potential to offer scalable sales, onboarding, training, and partner enablement solutions, plus CRM and sales playbooks to support multi-region outreach.

Strategic Partnerships Engagement with shipyards (Damen) for Queen Mary 2 upgrades and a broad regional BDM network suggests appetite for third-party services, maintenance, and digital ecosystem integrations. Potential sales angle in integrated maintenance platforms, asset management, and voyage optimization tools.

Experience-Driven Revenue Cunard markets legacy of luxury dining, entertainment, and world cruising with a focus on premium guest experiences. Opportunities to upsell tech-enabled experiences, loyalty programs, data-driven marketing, and personalized service solutions that align with their high-touch brand.