Cupcake Charlie's

Food and Beverage ServicesMassachusetts, United States11-50 Employees

Cupcake Charlie’s operates in the food and beverage services sector, specializing in handmade cupcakes that are baked daily and decorated by hand. The business emphasizes a wide variety of flavors, offering 16 core options and a daily “Flavor of the Day” drawn from a large recipe collection, with custom orders available for events such as birthdays, showers, and weddings. Based in Mashpee, Massachusetts, the company positions itself as a bakery with a focus on artisanal presentation and broad availability, including nationwide shipping. The operation currently maintains multiple physical locations in Massachusetts and Rhode Island, and has announced plans for additional sites in nearby markets, reflecting an expansion strategy.

Target customers appear to include individuals seeking freshly made cupcakes for personal enjoyment and for special occasions, as well as organizations planning events requiring custom bakery orders. The business operates within the regional bakery and concessions space, competing through product variety, hand-decorated presentation, and a track record of recognitions in the bakery sector. As a franchising-enabled brand, Cupcake Charlie’s invites potential partners to inquire about franchise opportunities, signaling a growth pathway through franchised locations while continuing to serve its existing storefronts and shipping operations.

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