Insights

Franchise Growth Cupcake Charlie's is actively pursuing franchise partnerships with multiple locations planned across New England, creating a clear channel for expansion sales opportunities through franchise development, regional master franchises, and territory licensing inquiries.

Award-Winning Brand The business has strong brand equity evidenced by multiple awards and media features, which can be leveraged in sales pitches to potential franchisees and wholesale partners seeking a trusted cupcake concept with proven consumer appeal.

Nationwide Shipping Nationwide shipping capability expands total addressable market beyond physical locations, presenting cross-sell opportunities for packaged cakes and gift assortments to reach non-local customers and B2B gift programs.

Digital & Tech Active online presence with WordPress, WooCommerce, and email marketing suggests ripe opportunities for e-commerce partnerships, affiliate programs, and optimized lead generation for franchise inquiries and wholesale orders.

Event & Custom Strong custom-order and event catering heritage (birthdays, showers, weddings) opens up B2B sales with event planners, venues, and corporate catering deals, plus potential upsell to franchised locations for local event demand.

Similar companies to Cupcake Charlie's

Cupcake Charlie's Tech Stack

Cupcake Charlie's uses 8 technology products and services including WordPress, MySQL, oEmbed, and more. Explore Cupcake Charlie's's tech stack below.

Cupcake Charlie's's Email Address Formats

Cupcake Charlie's uses at least 1 email format:
Cupcake Charlie's Email FormatsExamplePercentage
FirstLast@cupcakecharlies.comJohnDoe@cupcakecharlies.com
100%

Frequently Asked Questions

What is Cupcake Charlie's's official website and social media links?

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Cupcake Charlie's's official website is cupcakecharlies.com and has social profiles on LinkedIn.

How much revenue does Cupcake Charlie's generate?

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As of September 2026, Cupcake Charlie's's annual revenue is estimated to be $1M - $10M.

What is Cupcake Charlie's's SIC code and NAICS code?

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Cupcake Charlie's's SIC code is 2052 - Cookies and Crackers and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Cupcake Charlie's have currently?

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As of September 2026, Cupcake Charlie's has approximately 22 employees across 2 continents, including North America and Europe. Key team members include Bakery Worker: C. L. and Company Administrator: K. C. Explore Cupcake Charlie's's employee directory with LeadIQ.

What industry does Cupcake Charlie's belong to?

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Cupcake Charlie's operates in the Food and Beverage Services industry.

What technology does Cupcake Charlie's use?

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Cupcake Charlie's's tech stack includes WordPress, MySQL, oEmbed, WooCommerce, jQuery, Constant Contact, Elementor and Imperva.

What is Cupcake Charlie's's email format?

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Cupcake Charlie's's email format typically follows the pattern of FirstLast@cupcakecharlies.com. Find more Cupcake Charlie's email formats with LeadIQ.

When was Cupcake Charlie's founded?

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Cupcake Charlie's was founded in 2008.
Cupcake Charlie's logo

Cupcake Charlie's

Food and Beverage ServicesMassachusetts, United States11-50 Employees

Cupcake Charlie’s operates in the food and beverage services sector, specializing in handmade cupcakes that are baked daily and decorated by hand. The business emphasizes a wide variety of flavors, offering 16 core options and a daily “Flavor of the Day” drawn from a large recipe collection, with custom orders available for events such as birthdays, showers, and weddings. Based in Mashpee, Massachusetts, the company positions itself as a bakery with a focus on artisanal presentation and broad availability, including nationwide shipping. The operation currently maintains multiple physical locations in Massachusetts and Rhode Island, and has announced plans for additional sites in nearby markets, reflecting an expansion strategy.

Target customers appear to include individuals seeking freshly made cupcakes for personal enjoyment and for special occasions, as well as organizations planning events requiring custom bakery orders. The business operates within the regional bakery and concessions space, competing through product variety, hand-decorated presentation, and a track record of recognitions in the bakery sector. As a franchising-enabled brand, Cupcake Charlie’s invites potential partners to inquire about franchise opportunities, signaling a growth pathway through franchised locations while continuing to serve its existing storefronts and shipping operations.

Section iconCompany Overview

SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Cupcake Charlie's's revenue is estimated to be in the range of $1M - $10M

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