CURE

Food and Beverage ServicesNew York, United States11-50 Employees

Based in New York City, Cure Hydration is revolutionizing the functional beverage industry with premium Electrolyte Drink Mixes. Cure products are designed to hydrate effectively, following a science-backed blend of sodium, potassium, and glucose designed by the World Health Organization. Known as the Oral Rehydration Solution (ORS), this formula has been proven to hydrate as effectively as an IV drip and is the gold standard in rehydration. Made with plant-based, non-GMO ingredients such as coconut water and pink Himalayan salt, our drinks are free from added sugars and artificial flavors, sweeteners, preservatives, colors and dyes. No junk, so you never have to compromise between health and great taste. We recently launched a line of pediatrician-formulated, kid-approved electrolyte drink mixes essential for children’s daily hydration. Our range also includes Energizing Drink Mixes, blending our essential electrolytes with natural caffeine, perfect for a balanced energy boost. 

Cure investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, Kim Clijsters and more. We’re also backed by a Medical Advisory Board which includes Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, Dr. Tanya Altmann, Dr. Jill Grimes, and Dr. Brandye Manigat-Wilson. Caitlin Murray of Big Time Adulting was also recently brought on as the Head of Content.

Cure is female-founded and ranked #10 in Food & Beverage and #225 overall on Inc. 5000's 2023 list of fastest-growing private companies in America. All products are available at curehydration.com, Amazon, Thrive Market, and over 13,000 retail locations including CVS, Walgreens, Sprouts and Kroger.

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