CURE Email Format
Food and Beverage ServicesNew York, United States51-200 Employees
Cure Hydration, a female-founded company based in New York City, develops premium electrolyte drink mixes intended to support effective hydration. Its Oral Rehydration Solution–style formula combines sodium, potassium and glucose in line with World Health Organization guidance, aiming to hydrate as efficiently as IV therapy. The products are plant-based, non-GMO, use coconut water and pink Himalayan salt, and contain no added sugars, artificial flavors, colors, or preservatives. The company has launched pediatrician-formulated electrolyte mixes for children and also offers Energizing Drink Mixes with natural caffeine, targeting families and individuals seeking convenient hydration and energy. Cure distributes through its website and a broad retail network that includes major chains and online marketplaces, with products available at over 13,000 locations, including CVS, Walgreens, Sprouts and Kroger.