Expansion & partnerships Curling Canada is actively expanding its ecosystem through partnerships with brands like Montana's BBQ & Bar and Rideau Centre, plus collaborations with Strategy Lab. These relationships indicate openness to co-branded activations, sponsorships, and integrated marketing campaigns that reach sport-focused audiences.

Digital modernization Recent launch of a redesigned curling.ca and ongoing use of multiple analytics and marketing tech stacks (Snowplow, Piwik PRO Core, AdRoll, Google AdSense) signal a data-driven marketing approach. This presents opportunities to offer targeted digital advertising, analytics consulting, and event-driven CRM enhancements.

Community & events A busy calendar of events, including ice technician training and Paralympic outreach, demonstrates strong community engagement and experiential marketing potential. There are openings for sponsorship activations, education-focused campaigns, and on-site experiences at national and regional events.

Audience & reach With a national scope, a sizeable employee base, and revenues in the multi-million range, Curling Canada represents a solid, sponsor-friendly audience for B2B and consumer brands seeking sport association alignment, with potential co-sponsorships, media buys, or exclusive partnerships.

Paralympic momentum Involvement with Paralympic curling and athlete nominations indicates a commitment to inclusive sport growth. Opportunities exist for accessibility-focused campaigns, adaptive sports sponsorships, and grassroots initiatives that align with diversity and inclusion objectives.