Authentic storytelling Current positions itself around authenticity and genuine connections, suggesting opportunities to pitch brand storytelling, purpose-driven campaigns, and crisis-ready messaging that resonates with consumers who value real-life relevance.

Fortune 500 partnerships With experience delivering award-winning PR for Fortune 500 clients like The Clorox Company and Samsung, target expansion into large-scale corporate accounts or cross-sector brand integrations seeking proven enterprise-level PR and digital/social campaigns.

IPG backing Being backed by Interpublic Group provides access to broader resources and potential cross-sell opportunities across global networks, enabling joint capabilities in advertising, analytics, and media across multiple markets.

Regional footprint Four US office locations (New York, Chicago, Los Angeles, San Francisco) offer a foothold in major markets for localized campaigns and enterprise outreach; leverage regional relationships to win mid-market to large accounts seeking tailored PR and digital services.

Revenue scale Revenue range of 100M to 250M indicates a mid-market agency with room to scale; sales efforts can emphasize capability upgrades, higher-ticket retainer structures, and expansion into integrated digital, social, and analytics services for existing clients.