MoneyLion
Financial ServicesNew York, United States501-1000 Employees
MoneyLion is a financial technology company that spans a consumer finance app, an embedded finance platform for enterprise clients, and a media arm. As part of Gen, it aims to help users make informed financial decisions through a personalized mix of guidance, content, and tools to save, borrow, spend, and invest. Its enterprise platform enables other companies to add embedded financial products via a scalable platform and API, backed by AI-backed data and tools, and it connects users to a marketplace that combines MoneyLion offers with more than 1,100 partner products. Headquartered in New York City and founded in 2013, MoneyLion reaches millions of people with access to financial products and relevant content when and where they need it. The company serves individual consumers seeking personalized financial guidance as well as enterprise customers seeking embedded finance capabilities. In March 2026 MoneyLion added scam and identity protection features powered by LifeLock within its app.