Established Local Presence As Bloomington’s oldest Buick dealership and a fifth-generation family-owned business since 1915, Curry Auto Center has a strong local brand presence that can be leveraged to build trust and loyalty with customers seeking reliable, community-oriented dealerships.

Growth Potential With annual revenue estimated between $25 million and $50 million and a dedicated team of 11 to 50 employees, there is significant room for expansion in sales, service offerings, and digital marketing efforts to capture a larger market share.

Digital Engagement Utilizing a tech stack that includes Google Maps, YouTube, and Amazon Advertising indicates an active digital marketing strategy, providing opportunities to further enhance online customer engagement and lead generation.

Recognition & Community Employee achievements such as the Civilian Lifesaving Award showcase a committed workforce and strong community relationships, which can be highlighted in marketing campaigns to reinforce brand values and attract socially conscious consumers.

Competitive Market Compared to similar regional auto groups with larger staffs and higher revenues, Curry Auto Center can focus on personalized customer service and local loyalty to differentiate itself and increase customer lifetime value.