Water focus Target potential clients in agriculture, industry, government, energy, and recreation sectors across the western United States who require water rights consulting, negotiation, and litigation support, highlighting Curtis, Justus, & Zahedi as a specialized niche law firm for water resources.

Boutique scale Leverage the firm’s small size and specialized expertise to position as a cost-effective, flexible alternative to larger firms for complex water and natural resource matters, appealing to mid-market clients and public entities seeking personalized service.

Strategic partnerships Identify opportunities to partner with regional engineering firms, agricultural cooperatives, and energy developers that need integrated legal solutions around water rights, permits, and compliance, expanding referral networks and joint service offerings.

Technology leverage Promote the firm’s use of modern tools and secure client portals and automated workflows to improve case management, document handling, and communication, appealing to technology-forward clients who value efficiency and responsiveness.

Financial footprint Position the firm as a value-driven option with revenue in the mid-market range, targeting clients who require competitive pricing on high-stakes water rights transactions and litigation, while emphasizing track record and cost controls.