Expanding Market Reach Curtis Media Group's recent acquisitions, including High Country Radio and Jax Classic Country, demonstrate ongoing growth in regional radio markets within North Carolina. This expansion offers opportunities to introduce tailored advertising solutions to new local audiences and diversify content offerings for regional brands.

Diverse Media Assets With ownership of multiple radio stations, news networks, sports & agricultural programs, and digital platforms like ACCSports.com, Curtis Media Group presents a multifaceted advertising environment. There is potential to develop integrated marketing campaigns across radio, online, and event sponsorships targeting niche segments.

Leadership Investment Strategic hires of seasoned general managers such as Carolyn Carver and Cheri Pridgen highlight a focus on strong leadership, which can be leveraged to position premium advertising packages and sponsorships aligned with regional market insights and station branding.

Market Positioning Curtis Media's dominant presence in North Carolina through 57 radio signals across key markets, coupled with its community-focused brands, creates opportunities for localized advertising and community engagement campaigns tailored to regional audiences and local businesses.

Digital Integration The company's active digital properties and tech stack indicate an openness to digital marketing and content monetization. This provides avenues for innovative advertising formats, digital sponsorships, and targeted campaigns that capitalize on online engagement alongside traditional radio advertising.