Saga Communications

Broadcast Media Production and DistributionMichigan, United States201-500 Employees

Saga Communications is a broadcast company focused on acquiring, developing, and operating radio stations. It owns or operates properties in 26 markets, totaling 75 FM and 33 AM stations, with a strategy centered on top-billing stations in mid-sized markets (markets ranked 20 to 200 by market revenues). The company emphasizes empowering local market leadership to handle day-to-day operations, with compensation tied to financial performance and other factors affecting long-term objectives.

Based in Grosse Pointe Farms, Michigan, Saga began operations in 1986 and has traded publicly since 1992 under the ticker SGA. Its programming spans a broad mix of formats, including rock, country, contemporary hits, classic hits, news/talk, and urban formats. In 2026, Saga announced leadership changes in its North Central Florida group with Lisa Varner promoted to VP and GM in Ocala, and WYMG-FM in Springfield, IL earning a Medium Market Award for its Christmas Wish program.

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