Targeted Financial Sector Cushion's focus on providing alternative data solutions for lenders, PFMs, fintechs, and financial institutions suggests significant sales potential within the financial services industry, especially among companies seeking innovative credit analysis and risk assessment tools.

Acquisition Opportunity Having been acquired by LendingClub, there is an opportunity to explore cross-selling and integration with LendingClub’s existing clients, enabling upselling of advanced data analytics solutions tailored for the lending market.

Market Expansion Potential Cushion’s range of data offerings, such as BNPL loans and SKU-level purchase details, positions it well to expand into adjacent segments like Buy Now Pay Later providers and online retailers looking for consumer purchase insights.

Growth-Oriented Fintech Partnerships Partnering with other fintech companies and platforms that utilize alternative data can open new sales channels, especially those focused on innovative credit scoring, fraud prevention, or marketing analytics.

Technology Stack Leveraging With a strong technology stack including tools like Amplitude and PWA, Cushion can highlight its technical sophistication to clients interested in cutting-edge data solutions, creating opportunities in enterprise integration and API-based offerings.