Upscale Client Base Leverage existing relationships with luxury brands such as W Hotel, Nobu, BR Guests’ Restaurants, and Equinox to win additional hospitality projects. Position Custom by W as a design-build partner offering reupholstery, custom furniture, fabrications, and wall coverings as integrated solutions. Seek preferred vendor status and long-term partnerships that support ongoing refurbishment cycles.

Service Bundling Bundle services to create turnkey solutions for hotels, restaurants, gyms, and premium offices by combining reupholstery, drapery, custom furniture, and wall coverings. Introduce maintenance and refresh programs to generate recurring revenue and deepen client relationships. Emphasize craftsmanship, responsiveness, and competitive pricing as differentiators in bidding and renewals.

Market Expansion Expand market reach beyond New York by targeting design firms, procurement houses, and national hotel groups with established project pipelines. Explore partnerships for national rollouts and remote project management to serve clients coast to coast. Extend focus to additional premium spaces such as fitness clubs and luxury offices that require bespoke fabrications and wall coverings.

Digital & Ops Showcase operational efficiency and client experience improvements through leveraging existing tools like Microsoft 365 and PHP-driven workflows. Propose a client portal for specifications, timelines, approvals, and change orders to shorten cycles. Use the reputation for attention to detail and responsiveness to win RFPs and increase win rates.

Boutique Advantage Highlight the boutique advantage of high-end, customized solutions offered at competitive pricing to attract multi-site contracts. Target long-term renovation programs and multi-site projects with hospitality brands and premium corporate spaces. Build case studies and measurable outcomes to support pricing power and repeat business.