Luxury Market Focus Custom by W specializes in high-end, bespoke upholstery and interior services for luxury hotels, restaurants, and upscale fitness centers, indicating an opportunity to target premium hospitality brands seeking superior craftsmanship and custom solutions.

Established Reputation With a proven track record among upscale brands like W Hotel and Nobu, the company has built strong relationships and a trusted reputation, which can be leveraged to expand into similar high-profile clients looking for tailored interior enhancements.

Design Collaboration The company's focus on custom-built furniture and wall coverings aligns well with interior designers and architects, presenting a sales opportunity to partner with design firms seeking reliable vendors for high-quality custom interior elements.

Growth in Customization Given industry trends towards personalized and exclusive interior decor, Custom by W's expertise in customization positions it well to attract clients seeking unique, artisanal solutions for their commercial spaces.

Technology Utilization Utilizing a tech stack including PHP and cloud services suggests operational efficiency and potential for digital marketing expansion, providing avenues to reach new clientele and streamline sales processes through online platforms.