Premium hospitality focus Target large upscale hotels, restaurants, bars, lounges and luxury fitness spaces that require high quality reupholstering, drapery, custom furniture and wall coverings, leveraging Custom by W's reputation for craftsmanship and attention to detail.

Design collaborations Position as a preferred partner for architects and interior designers given established relationships with notable brands (W Hotel, Nobu, Equinox) to win design-forward projects and multi-site rollouts.

Boutique scalability Leverage the small team size to offer highly responsive, white-glove service for high-end projects while exploring scalable processes and select partnerships to handle larger contract wins.

Digital presence leverage Promote case studies and portfolio highlights on the current WordPress site to attract procurement and design leads, while showcasing customization capabilities that differentiate from mass-market suppliers.

Revenue growth opportunities Aim for mid-to-large commercial projects with higher average order values, identify cross-sell opportunities in fabrications, wall coverings, and custom furniture to increase contract longevity and repeat business.