Strategic Partnerships Custom Color operates as a full-service digital printing provider with a history of collaborating on branded graphics projects for consumer and retail brands. This suggests a sales opportunity in co-marketing ventures, limited-run campaigns, and point-of-purchase displays for brand partners seeking high-quality, consistent graphics across multi-site deployments.

Mid Market Focus With 11-50 employees and annual revenue in the 25-50 million range, Custom Color sits between small print shops and large-format printers. Target opportunities could include recurring print programs, managed services, and tiered support contracts for ongoing graphic production and fulfillment for regional brands expanding nationwide.

Innovative Capabilities Described as best-in-class technology leader in graphics production, the company can be positioned for premium, fast-turnaround packaging, signage, and experiential graphics. Highlight potential upsell to clients needing high-quality digital printing, color management, and scalable production capacity.

Experience + Leadership A long-standing player since 1969 with experienced leadership signals reliability and quality. This can be leveraged to win enterprise-style deals, RFPs, and long-term print procurement partnerships with less risk for customers seeking proven vendors with stable operations.

Geographic & Sector Fit Based in Kansas City and serving national consumer and retail brands, there is a clear opportunity to pursue expansion within regional accounts and nationwide chains that require consistent branding across locations. Propose multi-site print programs, asset management, and centralized billing to streamline procurement for large retailers.