Strategic partnerships Established NZ exclusivity with Fisher Controls and a broad portfolio of leading brands positions Custom Controls as a trusted single-source provider for process automation and control solutions, presenting a strong entry point for cross-sell of valve, actuator, and instrumentation products.

Mid-market focus With a staff size of 11-50 and revenue between 1M and 10M, the company operates in the mid-market segment, creating opportunities to upsell digital automation, remote monitoring, and maintenance services to mid-sized plants in pulp & paper, refining, oil & gas, and related process industries.

Service-led expansion A robust service portfolio including repairs, calibration, commissioning, valve refurbishment, and on-site support suggests opportunities to expand recurring maintenance contracts, spare parts kits, and health-check programs to improve plant reliability.

Regional growth Longstanding presence since 1980 and focus on New Zealand markets indicates potential for geography-based expansion projects, offering integrated solutions, training, and local support to plants seeking localized expertise and faster response times.

Digital and training leverage Current tech stack and client-facing channels imply opportunities to upsell digital services such as remote diagnostics, tiered support plans, and customer training programs, enhancing stickiness and boosting consumables and service revenue.