Exclusive Brand Advantage Leverage being the exclusive New Zealand representative for Fisher Controls and Emerson Automation Solutions to position Custom Controls as the sole local source for world-class valves, instrumentation and automation, enabling integrated turnkey projects and favorable local support.

Lifecycle Service Capabilities Offer end-to-end maintenance and reliability services including valve refurbishment, on-site calibration, site shutdown support, fault finding, and valve health checks to create recurring revenue through maintenance contracts.

Industry Focus Strength Historically strong in Pulp & Paper, Refining, and Oil & Gas, with opportunities to extend into adjacent process industries such as chemical, water treatment, mining, and dairy by leveraging the Emerson Fisher ecosystem and established project execution capabilities.

Regional Growth Opportunity Based in Auckland with scalable service teams, expanding coverage across New Zealand can attract more clients requiring on-site support, calibration and commissioning, and reduce downtime through rapid local response.

Turnkey Solutions Position as a one-stop partner for Total Process Solutions from supply of valves, actuators and sensors to installation, commissioning and ongoing support, enabling customers to consolidate vendors and streamline project delivery.