Niche Market Focus Custom Orthopaedic Solutions specializes in advanced preoperative planning software and patient-specific models, positioning itself as a provider of highly tailored surgical tools within the competitive orthopaedic device manufacturing sector.

Growth Potential With a current revenue under one million dollars and a small team, there is significant opportunity for sales growth by expanding their product offerings, upgrading software capabilities, or increasing marketing efforts to reach more surgical centers.

Technology Integration The company's utilization of popular tools like Google Analytics and Bootstrap indicates an openness to adopting modern digital solutions, making it receptive to innovative sales proposals involving technology upgrades or digital marketing partnerships.

Target Customer Base Given its focus on surgical precision tools, COS’s primary customers are likely orthopaedic surgeons and hospitals, especially those interested in patient-specific solutions, providing targeted sales pathways for medical device distributors and hospital procurement teams.

Competitive Positioning Operating in a niche alongside large players like Stryker and Medtronic, COS can leverage its specialized focus and tailored solutions to differentiate itself, offering personalized service and innovative technology to attract smaller clinics seeking custom options.