Regional Expertise Position Custom Tours as the go-to receptive operator for the Northeast and Eastern Canada, leveraging deep regional knowledge and a long track record to win group organizer and association RFPs seeking reliable, turnkey itineraries.

Group Customization Highlight capability to design customized packages for groups of fifteen or more, appealing to corporate meetings, family reunions, and incentive travel with flexible itineraries, local experiences, and seamless logistics.

Partnership Potential Capitalize on established networks with hotels, attractions, and transport providers in Vermont and surrounding states to create bundled programs and cross-sell services to new clients.

Digital Marketing Optimize digital presence with targeted lead generation, enhanced content around New England experiences, and CRM-ready materials to improve conversion from inquiries to bookings, leveraging Google Analytics and a modern web stack.

Growth Opportunities With a stable revenue base and lean team structure, there is potential to expand regional coverage or add complementary services such as meeting planning, event management, and experiential tours to grow average deal size.