Cérélia North America
Food and Beverage ManufacturingOntario, Canada51-200 Employees
Cérélia North America operates as part of a global food company focused on dough and batter products. From its Mississauga base, it manufactures rolled dough, cookies, and pancake and waffle items for markets across Europe, Asia, and North America, and these products are commercialized under clients’ brands as well as Cérélia’s own labels, including English Bay Bakery, JusRol, Croustipate, Jan, Pop! Bakery and Crêapan. With more than four decades of industry know-how, the business is positioned as a mid-sized player within the food and beverage manufacturing sector. Its customers comprise retailers and industrial companies that rebrand the products for sale under various brands. A notable recent development is the March 2025 sale of the Jus-Rol dough business to an affiliate of UK-based private-equity firm Rinkelberg Capital, which ended a long-running regulatory dispute.