Accessibility Expertise D Potts Consulting specializes in independent usability analysis, testing, and design with a focus on Section 508 Web Accessibility Guidelines, presenting a strong opportunity to offer accessibility remediation services and audits to clients needing compliant digital products.

End-User Focus Position opportunities around aligning business objectives with end-user intents, highlighting the value of user-centric usability testing to improve engagement, reduce friction, and drive conversion rates for client websites and interactive platforms.

Small Firm Advantage As a near-nano firm, there is potential to partner with larger IT services players for niche accessibility and usability engagements, while offering highly personalized engagement models and fast turnaround to clients with urgent usability needs.

Tech Stack Fit Utilize current technologies such as Apache servers and Google Analytics to augment accessibility testing with performance and analytics insights, offering integrated packages that combine usability, accessibility, and site analytics improvements.

Market Positioning Leverage independence and research-backed methodology to differentiate from larger consultancies, targeting mid-to-large enterprises that require compliant, user-centered web and device usability services and want to augment internal teams with expert guidance.