Large distribution Daher Foods operates one of the largest direct distribution networks in the Middle East, reaching more than 18,000 points of sale monthly in Lebanon, indicating a strong channel for cross-selling Master brand and new product launches.

Brand expansion With the Master brand and recent product line extensions (Master Kettle Sriracha, Nuts), there are opportunities to upsell retailers with seasonal or trending flavors and to negotiate exclusive regional SKUs.

Mid-market scale Headcount and revenue position the company as a small-to-mid tier player with growing capacity and potential for incremental orders from regional supermarkets, grocers, and foodservice venues seeking diversified snack options.

Production reach State-of-the-art production facilities and planned facility expansions indicate capacity to absorb new product formats or packaging formats (snacks, prepared foods) for both local and export markets.

Sustainability lens Integrated farming, processing, and distribution capabilities combined with a regional footprint present opportunities to position Master products as fresh, quality-focused options for buyers prioritizing traceability and local sourcing.